David Goldsmith is a talented Melbourne based film colourist on the rise. David has been able to grow and develop his business so far with great outcomes. David examined the market and noticed a gap for potential expansion.
In order to seize his opportunity David understood that he needed to strengthen his brands perception and appearance. In order to give Davids brand strength we delved down into what his point of difference in the market was. Being a colourist, meant vivid colour and knowing how to use it is key to Davids job. We strengthened Davids logo and created a brand strategy that would highlight colour and draw it to the forefront of his brand.
Brand Identity, Logo Design, Business Cards
David came to us with a strong logo and mark, we just updated it a little bit to ensure it was easily reproduced throughout screen and print.
David being a colourist meant that obviously colour was the most important part of his job and skill set. After examining some of his major works the key aspects that he was able to introduce and influence led to stimulating colour and beautiful picture. We simply leant off what he had already produced and sampled basic colour palettes from various works to present throughout his brand.
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