The surf therapy industry helps people from all strokes of life. It is a rapidly evolving and expanding industry that aims to help people with disabilities, mental or physical. The much needed rapid expansion of the surf therapy industry has led to multiple foundations being setup all over world. The speed of the expansion throughout the industry has led to no overall standardisation of practises. With the industry only set to grow, this will see an increase in lack of oversight and a possible risk for surf therapy alike.
The International Surf Therapy Organization has been formed to oversee the surf therapy industry throughout the world and set high standards for all included organisations. Several major companies in the surf therapy industry have come together to form this new body. In order to bring together these companies they needed to fall under one banner. The brand needs to convey both integrity and prestige whilst speaking to an audience from businesses to participants.
Digital Design, Brand Identity, Marketing Collateral
The International Surf Therapy Organization was in it's early stages when we initiated this project. So like all early stage foundations, it went through several name changes before we landed on the final one. The optimal outcome had to speak to all it's foundation members in both a corporate manor and then be able to be an open arm for all outside the organisation so that they can access all the information they may need.
To extend the friendly and honest approach that the International Surf Therapy Organization take we decided to take inspiration on thew colour palette from the exact thing that they're all about; the ocean.
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