Sidekicker is the fastest growing on-demand temporary staffing platform. It connects businesses and skilled people looking for temporary roles.
Sidekicker were expanding at an incredible rate and noticed restrictions with their existing branding and brand collateral. In order to position themselves in the market to allow expansion and growth they saw the need for a rebrand. The brand identity needed to allow for expansion whilst assimilating with both their existing clients, new clients and staff.
Sidekicker found themselves in a unique position poised perfectly to project themselves as a major player in the temp staffing industry. Examining the exisiting brand identity allowed us to locate some areas for expansion and development. We introduced a simple approach to their branding in order to allow for growth and convey their messaging. The thought process behind the brand mark was to join both the business and worker together and highlight Sidekicker as the platform.
Competitor Analysis, Brainstorming, Brand Design, Font Design, Iconography, Marketing Collateral, Web Design, Digital Design
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